A global recession mentality is forcing businesses to adopt radical networking strategies in order to survive, according to business performance specialists at Abelard Management Services.
According to experts at Abelard, as business is becoming harder and companies are taking longer to decide about buying products and services, suppliers are rapidly realising that they need to be even more visible and credible than they were before.
William Buist, founder of Abelard believes that in the on-line world, this will result in rapid behavioural change which is more embracing of others and serves to widen their network of business friends, partners, associates and advocates as they strive to be liked and trusted by more people.
“Businesses are understanding that they can generate the same number of leads as before by simply increasing their audience, demonstrating past success and attracting new potential customers, therefore increasing their sales pipeline. To do this successfully they need to change their strategy and previous behaviour in order to get a different (and hopefully better) result”, explains Buist, who is also president of the BlackStar Life Community on business social network Ecademy.
“My concern is that those who lack sufficient credibility, in particular, will be working hard to change perceptions and how they portray their products and services. They must avoid being seen as desperate, as being forced to make these changes rapidly, because of market conditions, may fail without a clear strategy and focus”, says Buist.
For more information visit www.abelard-uk.com
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